It was released on January 3, , along with a lyric video through Def Jam Recordings , as the lead single from his fifth studio album, Changes. The song debuted at number two on the US Billboard Hot , while reaching the top five in Australia, Canada, the United Kingdom and various other countries, and hitting number one in New Zealand. The song's official music video was released on January 4, On December 23, , Bieber teased the release by posting a picture of himself in front of a piano accompanied by two posts with the caption "tomorrow". On the release day of "Yummy", Bieber joined the video-sharing social networking service TikTok and posted a video of himself lip-syncing to the song, and encouraged his fans to do so, as well.

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The pop star's new single seems engineered for maximum social media clout, writes Annie Lord. But Bieber doesn't understand that the best viral videos happen organically. I f you think the most embarrassing thing about Justin Bieber is the way his trousers sit below his bum, you are wrong. He flairs his nostrils to the beat, caresses his moustache with his fingers or sways from side to side holding a fork. Listen to it and you might find yourself blurting out your most guarded secrets — so efficient is it as a means of torture. The upsettingly generic lyrics are purpose-built to hook in phone addicted tweenagers to dance along to in between Juul rips. It is so depressing that the song has been released less as a work of music than a campaign for his forthcoming album, Changes. This, from a singer who only just established himself as credible to a wider audience with his last record, Purpose. In recent months, a number of pop stars have gained popularity through the platform.
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Five years after he released Purpose , Justin Bieber is back on the scene with new music. Changes arrived with the premiere single, "Yummy," Bieber's first solo track in two-and-a-half years , and the song is, uh It should be no surprise that Bieber's new music is reflective of the shifts in his life, including his City Hall wedding to Hailey in September A source told E! As a first single, "Yummy" proves that the couple has wasted no time getting to know each other And the Biebs has never been shy about the fact that he wants to get to work making lots of babies with his wife, like, ASAP. He's even shared his baby fever on his Instagram:.
Conspiracy theorists Conspiracy theorists are claiming that Justin Bieber secretly revealed himself to be a victim of child trafficking during a recent live stream on Instagram. A video of the alleged admission, posted across social media this week, purports to show the pop star sending a secret signal to viewers by touching his hat.